Jawad Waheed, the founder of Desir, is a passionate designer and creative mind behind every masterpiece. With a deep love for tradition and elegance, he has turned Desir into a leading name for premium handmade bridal and groom wear.

His vision is simple — to make every couple feel royal on their special day. Under his leadership, Desir blends timeless craftsmanship with modern charm, delivering outfits that leave a lasting impression.